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Your freedom business roadmap

Build it once. Sell it often. Get paid while you sleep.

For a thriving, profitable business that can run without you.

Get The Service eCommerce Checklist
 

Early stage founder

Leanne takes a very holistic approach to success - she doesn't just look at your finances, but places lifestyle and social impact goals as just as important. She takes your dreams and provides a structure and a systematic approach to getting there. She is inspiring, motivating and dares you to think big.

Deborah Lindemann, Business owner

Reinventing 

This isn’t your typical business program, and that’s exactly why it works. It challenges the way you think, pushes you out of your comfort zone, and makes you question everything you thought you knew about running a business. 

 ....they were exactly what I needed after 30 years in business.

If you’re looking for fluff and reassurance, this isn’t it. But if you’re ready for a shake-up that actually delivers, Headswitch is the real deal. 

S. Honey Lowe, Founder

Scalable growth

After 30 successful years, my business was bursting at the seams, and Leanne is helping me create a truly self managing business. I'm excited about the future and I am grateful she has been there to support me through the challenges.

John Haines, Founder

We are freedom engineers

We turn small business owners into freedom engineers. 

  • We ignite possibility.
  • We keep big dreams alive.
  • We create bold, actionable pathways to lasting success.

Master strategist Leanne Knowles and her team will show you how to:

  • Build communities and new revenue streams around your products - from overlooked and undervalued, to a magnetic brand that attracts more of your ideal buyers.
  • Turn your knowledge and expertise into digital products and recurring revenue - so there's no getting stuck and stretched like the old way of doing things. Just freedom, on your terms.
Yes! Give me the checklist

You want a freedom business...

We show you how to move from trading hours for dollars - to building a business that can run without you.

  1. Professional services: like accountants, engineers, insurers, advisors and coaches
  2. Personal services: such as health, fashion, lifestyle, auto services and organisers
  3. Creative services: like designers, stylists, artists, photographers and producers
  4. High tech services: such as robotics, defence, biotech, MedTech, AI, and advanced manufacturing
  5. Place-based business: like vets, auto services, hair & beauty, cellar doors and gyms
  6. Direct to Consumer (DTC) & ecommerce: such as boutique manufacturers, makers, traders and dealers 

It’s time to build a business that works for you.

Yes! Give me the checklist

The Service eCommerce model

It's is the shift that frees founders from the daily grind.

  • Productise your knowledge and expertise
  • Secure a strong, standout growth strategy
  • Set up recurring revenue (in a way your buyers will love)
  • Build a magnetic brand
  • Create a persuasive content marketing campaign
  • Set up smart systems - so you can serve more people — without working more hours.

This is not another course about building courses.

This is your freedom business in a box. 

Yes! Give me the checklist

What freedom really looks like

This is your version of freedom, wealth and business success.

  1. Time to rest, reflect and play
  2. Growing financial strength
  3. An inspiring legacy where it matters to you
  4. Full self expression
  5. Freedom to choose

You define what this looks like - then we reverse engineer you business model to deliver

Create 3 revenue streams...

Leanne will help you choose three (3) revenue streams that finally set you free.

  1. Your Core Product
    The premium offer that makes you known for something. Highly profitable, defensible, and delegation-ready.
  2. Recurring Revenue
    Build your long game. This is your wealth engine — stable, scalable, and stress-free.
  3. Quick 24/7 Cashflow
    Turn your knowledge into a low-effort, high-impact product with automated sales and delivery.

Everything you need to win

You'll find everything you need for success.

  1. Your freedom business in a box
  2. Personalised strategy roadmaps 
  3. Project coaching to keep you moving
  4. Step by step project training for every stage 
  5. Low-cost, simple tech tools that help you scale revenue

You'll acquire bold new skills...

For a smarter way to grow

Get trained in the 10 pillars of Service eCommerce success:

  1. FounderROI - for true founder freedom.
  2. Product power - to defend and differentiate.
  3. Customer centric - to find the right customers.
  4. Secret sauce - stand out in a crowded market with a strong strategy, smart systems and productive team.
  5. Money matters - to create profit from your efforts.
  6. Brand brilliance - so the right buyers see you.
  7. Deep demand - so more buyers engage with you.
  8. 24/7 revenue system - so you earn money while you sleep.
  9. Hybrid digital delivery system - so you can choose how you spend your time.
  10. Business brain training - so you can make the shift from the old model of business into the freedom lane.

You don't have to do this alone...

Join our tribe of small business rebels — smart, supportive, and ready to win. Get feedback, brainstorm ideas, and celebrate your wins with people who get it.

Check out The SeCommerce Club.

Your monthly membership for building a scalable, profitable service business - using the power of the Service eCommerce model.

Yes! Tell me about the club

Choose your journey

You’ve got options
Pick the path that suits your pace, goals, and style:

  • Self-paced training
  • Live project coaching
  • Monthly membership

Always connected. Always supported.

The founder...

Built by a business maverick who’s walked the talk

Leanne Knowles built and sold two adventure sport businesses before 35, and went on to:

  • lead a MedTech startup as founding CEO
  • digital advisory at Deloitte Australia
  • marketing at PwC 
  • coach in the Australian Government’s Entrepreneurs Programme
  • serve on three nonprofit boards over 13 years
  • lead global media projects for major events.

She’s not here to give you theory. She’s here to give you everything that works.

Get coaching with Leanne

How we're different...

Headswitch is not your typical business strategist. 

While everyone else is selling services the old-school way—trading time for money, tweaking systems, spending more on marketing, chasing clients, and drowning in delivery—we flip the script.

Service eCommerce turns your expertise into products and services that sell, scale, and deliver without you.

No hustle. No hamster wheel. Just a business that pays you back in freedom, not stress.

Full business cycle

I wanted to start a business, but it felt like there were hurdles at every turn. Leanne stood beside me as I solved each problem, one by one. It took off out of the gates and 15 years later I sold the business for the right price. There's even more potential for growth for the new team taking over. It wouldn't have happened without Leanne's support.

 Paul Andrews, Founder

Getting started

Software Engineer at Apple

Leanne Knowles asked me once what I wanted to do with my life, and I answered, 'In a few years, I want to...'. And then she asked me, 'Why not today?'. Epic question. Epic lesson.

Chris Nolet, Founder, Apple engineer

Seasoned entrepreneur

 

In a short period of time Leanne achieved great results with respect to the management structure of our business. An excellent coach that was driven and dedicated to getting the best out of our management team. Thanks Leanne!

Jerry Yeghichian, Franchisee

Get The Service eCommerce Checklist

Want a business that works without you?  Grab the checklist that shows you what to build and where to focus for real freedom.

Yes! Download the checklist now