The Service Freedom Checklist

 Plan your exit.

Make your business valuable

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 Discover the must have characteristics for a highly valuable and sought after business.

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Exit clarity, fast

Spot the barriers that drag down valuation — and fix them before they cost you.

Built for buyer appeal

Package your services so they’re transferable, defensible, and exactly what buyers want.

Freedom now, payday later

Earn recurring, high-margin revenue today — and position for a smooth, profitable exit tomorrow.

Step-by-step guidance

Follow a simple, proven roadmap that turns complexity into clear, actionable steps.

Avoid a hustle exit

Don’t wait until it’s too late. Most owners leave exit planning to the last minute and end up selling for less than they deserve. 

  • Business depends on you — no you, no deal.
  • Challenges attracting qualified buyers
  • Buyers see risk, not value, and lowball the offer.
  • Messy systems and lumpy cashflow scare them off.
  • Handover is stressful, drawn-out, and uncertain.

Embrace a freedom exit

The Service Freedom Checklist shows you how to build a freedom business that runs without you — and becomes irresistible to buyers or successors.

  • Business runs without you — transferable and attractive.
  • More likely to have a choice of buyers to negotiate with.
  • Buyers see predictable profit and lower risk - and they pay a premium.
  • Clean systems, recurring revenue, and defensible IP boost valuation.
  • Handover is smooth, fast, and on your terms.

Designed for business owners seeking profitable growth

We show you how to move from trading hours for dollars - to building a business that can run without you.

  1. Professional services: like accountants, engineers, insurers, advisors and coaches
  2. Personal services: such as health, fashion, lifestyle, auto services and organisers
  3. Creative services: like designers, stylists, artists, photographers and producers
  4. High tech services: such as robotics, defence, biotech, MedTech, AI, and advanced manufacturing
  5. Place-based business: like vets, auto services, hair & beauty, cellar doors and gyms
  6. Direct to Consumer (DTC) & ecommerce: such as boutique manufacturers, makers, traders and dealers

It’s time to build a business that works for you.

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What's inside the Service Freedom Checklist

You’ve worked too hard to end up with loose ends and low offers. This checklist flips the script: instead of being trapped in a founder-dependent business, you’ll learn how to design a system that scales without you, protects margins, and drives valuation up.

  • Freedom-first redesign – structure your offers, systems, and cashflow so the business works without you.
  • Exit-value drivers – lock in recurring revenue, protect your IP, and prove profitability that buyers pay for.
  • Barrier breakers – identify and fix founder bottlenecks, messy systems, and risky cashflow before they kill a deal.
  • Clear exit roadmap – step through the stages from scalable growth to profitable autonomy, expansion, and succession.
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Created by Leanne Knowles

Leanne Knowles is a Business Growth Strategist, founder of Headswitch, and the creator of The Service eCommerce Headswitch. With decades of experience turning real-world expertise into scalable digital revenue, Leanne helps small business owners like you build businesses that work — without working you into the ground.

Make your exit a choice, not a disappointment

If you want buyers to compete for your business — or to hand it over without stress — this is where you start. Download the Service Freedom Checklist - Planning for exit

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