The Service Freedom Checklist

Break through the ceiling on revenue growth. 

Get the checklist that shows you how.

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 Discover the must have characteristics for a service business that makes money without you.

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Build on solid foundations

Discover what it takes to build scalable revenue growth. Bust through the time for money trap - with a business designed on strong foundations.

Design products and services for delegation

Learn how to shape offers that are both profitable and scalable, so your business fuels freedom now and sets you up for bigger wins later.

Unlock digital and recurring revenue

Structure your services to run without you at the centre—giving you the space to focus on growth, creativity, and the life you actually want.

Drive growth with the confidence you need 

Stand tall in your market, attract your ideal buyers, protect your IP, and build a model that’s resilient, unique, and ready for whatever the future throws at you.

Want to grow but scared to grow?

When you've built your business around your time, knowledge, and problem solving expertise, there's a natural ceiling on growth - that you can't easily go beyond.

This is for you if:

  • You’re tired of working harder but not getting ahead.
  • You’ve built a good business but feel trapped inside it.
  • You want to grow without burning out—or worse, breaking what you’ve built.
  • You’re ready for a simple, battle-tested plan that works in the real world, not just on paper.

Discover scalable revenue growth 

You don’t have to deal with unnecessary growing pains or the frustration of stalling. This checklist is your guide to setting up reliable revenue and delivery systems that can grow with demand.

  • Spot hidden barriers to growth—like founder bottlenecks, weak systems, or lumpy cashflow.
  • Build scalable offers that generate recurring and high-margin revenue.
  • Design solutions you can delegate - so your business can run and grow without relying on you.
  • Future-proof your freedom with strategies that keep you ahead of competitors and market shifts.

Designed for business owners seeking profitable growth

We show you how to move from trading hours for dollars - to building a business that can run without you.

  1. Professional services: like accountants, engineers, insurers, advisors and coaches
  2. Personal services: such as health, fashion, lifestyle, auto services and organisers
  3. Creative services: like designers, stylists, artists, photographers and producers
  4. High tech services: such as robotics, defence, biotech, MedTech, AI, and advanced manufacturing
  5. Place-based business: like vets, auto services, hair & beauty, cellar doors and gyms
  6. Direct to Consumer (DTC) & ecommerce: such as boutique manufacturers, makers, traders and dealers

It’s time to build a business that works for you.

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What's inside the Service Freedom Checklist

I’ve taken the big business growth playbook and reshaped it into a lean, no-nonsense system for service founders. This checklist is your step-by-step roadmap to build a business that works for you—not one that traps you.

Inside, you’ll uncover:

  • Freedom traits – from a signature framework to being profitable and delegatable.

  • Identify the gaps to freedom – founder bottlenecks, inconsistent systems, or lumpy cashflow.

  • The path to scalable, profitable growth – shifting from hustle to recurring, high-margin revenue.

  • Future-proofing – make your model defensible, differentiated, and de-risked.

Your freedom business lives at the crossroads of these elements.

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Created by Leanne Knowles

Leanne Knowles is a Business Growth Strategist, founder of Headswitch, and the creator of The Service eCommerce Headswitch. With decades of experience turning real-world expertise into scalable digital revenue, Leanne helps small business owners like you build businesses that work — without working you into the ground.

Ready to finally get unstuck?

Download the Service Freedom Checklist and take the first step to package your products and services for founder freedom.

Yes! Send me the checklist