The Service Freedom Checklist

 Start smart. Restart stronger.

Build your freedom business.

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 Discover the must have characteristics for starting or pivoting a thriving, profitable freedom business.

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Launch strong or pivot with purpose

Whether you’re building from scratch or reshaping an existing business, this checklist gives you a guide to do it right the first time—or fix what’s broken.

Spot and remove barriers to freedom

You’ll see exactly where businesses get stuck, and how to escape the traps that keep most founders spinning on the hamster wheel.

 Design for scalable revenue growth

No more guessing. You’ll learn how to design recurring and productised offers that bring predictable income and real profit.

Future proof your business for success

This isn’t a nice to have. It’s a proven system you can use today to start building a business that pays you back with freedom.

Avoid getting stuck

The traditional small business model has a glitch when you build your products and services around your time and knowledge.

This is what it looks like as it grows:

  • You ARE the business – no you, no income
  • Stuck in the weeds doing daily tasks
  • Revenue resets to zero each month
  • Clients buy your time and chase discounts
  • Cashflow lumpy, risky, and stressful
  • Brand blends in, always competing on price
  • Copycats can easily undercut you

Adopt freedom first design

This checklist is your guide to setting up reliable revenue and delivery systems that can start small and simple, and grow with ease as demand grows.

  • The business runs, sells, and grows with or without you
  • You lead from above and manage the levers 
  • Recurring revenue flows in predictably
  • Clients buy your framework, value, and transformation
  • Clear systems, dashboards, and predictable profit
  • Cashflow is consistent, reliable and automated
  • Brand stands out, authority grows, with premium rates
  • Unique method makes you hard to copy and easy to choose

Designed for business owners seeking profitable growth

We show you how to move from trading hours for dollars - to building a business that can run without you.

  1. Professional services: like accountants, engineers, insurers, advisors and coaches
  2. Personal services: such as health, fashion, lifestyle, auto services and organisers
  3. Creative services: like designers, stylists, artists, photographers and producers
  4. High tech services: such as robotics, defence, biotech, MedTech, AI, and advanced manufacturing
  5. Place-based business: like vets, auto services, hair & beauty, cellar doors and gyms
  6. Direct to Consumer (DTC) & ecommerce: such as boutique manufacturers, makers, traders and dealers

It’s time to build a business that works for you.

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What's inside the Service Freedom Checklist

This isn’t theory. It’s a practical, step-by-step guide built from decades of experience, designed to help you:

  • Freedom-first design – create a signature framework, package your offers, and set up your 3 revenue streams.
  • Profit-ready planning – validate demand, map cashflow, and design a model that makes money, not noise.
  • Systems that scale – from digital funnels to delegation paths, you’ll know what needs to be in place to grow.
  • A founder’s roadmap – clear steps to turn your vision into a sustainable, freedom-driven business.
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Created by Leanne Knowles

Leanne Knowles is a Business Growth Strategist, founder of Headswitch, and the creator of The Service eCommerce Headswitch. With decades of experience turning real-world expertise into scalable digital revenue, Leanne helps small business owners like you build businesses that work — without working you into the ground.

Ready to get re/started the freedom way?

Download the Service Freedom Checklist and take the first step to design and package your products and services for founder freedom.

Yes! Send me the checklist