The Brilliant Brand Builder
Build a brand that is powerful, profitable and unmistakably you.
Self paced project training for small business owners, startup founders and entrepreneurs - with Leanne Knowles.
Yes! I'm ready to get a brilliant brand
Early stage business?
The guidance and relationships that Leanne has helped us to build at this stage of our business, have been invaluable. We value her knowledge and even more so, how she champions and motivates us as we grow.
Dan Berrigan & Wendi Ticau, Founders
Want scalable revenue growth?
Philippe Guichard, Founder
Solo startup?
One of the most beneficial things about having Leanne as my coach was that I got to really get to the core of why I was doing what I was doing...every week she worked with me on all areas of my life so that I could make 'everything' work.
Helene Fuller, Founder
Build a brand so clear and connected it can't be ignored. Start attracting the ideal clients you want.
A step by step brand strategy project for founders ready to look, sound and sell like the market leader you know you can be.
- Write your brand strategy
- Choose your brand voice
- Design your brand messages
- Plan your brand system
- Apply it into your business
Start building my brilliant brand today
You didn't start your business to blend in
Whether you're a startup founder, a seasoned operator seeking growth, or you're planning a pivot....
you're in business to:
- change something.
- make a positive impact.
- achieve something you love.
- create something unforgettable.
But right now, your brand’s hiding your brilliance — and it’s costing you clients, growth and profitability.
Let’s fix that. Keep reading — and you’ll see how.
What happens when your brand clicks
Beware the brand boredom trap
You’ve got fire. You’ve got skills.
But when it comes to your brand, you're stuck with...
- A visual identity that feels safe, soft or stale — so your message never lands.
- A disconnect between what you do and what people think you do — so you keep explaining instead of selling.
- Messaging that doesn’t reflect who you really are.
- DIY branding that doesn’t look or feel pro — and you know it.
- No real system for expressing your genius with confidence.
Sound familiar? Then this isn’t just a course.
It’s your turning point.
Meet your strategist
Leanne Knowles is a business growth strategist and former professional skydiver who’s helped hundreds of founders and small business owners design brands that cut through noise and drive growth.
After 25 years in branding, marketing and strategy, she created The Brilliant Brand Builder — a practical, eight-module system that helps real business owners build brands that look, feel and perform like premium market leaders.
This isn’t about “branding for branding’s sake.”
This is about building a business that actually connects — and converts.
Your brilliant brand starts here
A brilliant brand isn’t about a fancy logo or trendy colour palette.
It’s about strategy. Clarity. Personality.
Inside The Brilliant Brand Builder, you’ll uncover, define and design your full brand identity — using a step-by-step system that’s easy to follow and actually works.
You’ll create a soul-aligned, strategically sharp and magnetic brand that grows with you — and positions you to stand out, speak clearly and sell with confidence.
Yes! I'm ready to startWhat you’ll build inside the program
This isn’t another “watch-and-forget” course — it’s a hands-on brand transformation project.
By the end, you will:
- Lock in your brand foundations – with your vision, values and audience. Avoid wasted time, money and energy and keep your brand on track.
- Choose your brand archetype – and nail the personality and voice that give you your edge. Now your ideal buyers can connect and engage.
- Craft a magnetic brand message – from your elevator pitch to your website headline. No more chasing new business, just pre-qualified buyers.
- Build your brand story – shape a founder story that connects and converts, so buyers feel like 'they get me'.
- Design your visual style guide – choose colours, fonts and style that feel like you, and resonate with your audience.
- Develop your brand playbook – your go-to reference for every campaign or post. Now you can delegate and automate.
- Plan your brand across platforms – website, socials, emails and more. Communicate at every touch point with clarity and persuasion.
Why this works when other branding programs don’t
Most branding programs give you templates that water down your voice.
This one gives you strategy that amplifies it.
When your brand is aligned, activated and amplified, everything gets easier:
- Your brand strategy was created by you - for you, so its easier to apply.
- Your message sounds like you.
- Your voice feels like you.
- Your dream clients start showing up saying, “This feels like it was made for me.”
Because when your brand finally matches your brilliance, business becomes fun again.
How it works
This is a brand strategy project you can implement as you go. Whether you’re already in business… or about to get started:
- Access immediately — no waiting
- Work through 6 modules at your own pace, from anywhere at any time
- Apply it into your business as you go — the worksheets make it easy
- Revisit the training whenever your business pivots or levels up
- Use it solo or with a team — it scales with you
What's this really worth?
If you tried to figure out your brand strategy the old-fashioned way — one overpriced freelancer or agency at a time — here’s what you’d be up against:
- A strategist to craft your positioning: $10,000+
- A copywriter to nail your message: $3,000+
- A designer to create your brand style guide: $3,000+
- A marketing coach to align it all: $5,000+
- Endless revisions, conflicting advice, and no clear direction.
That’s $20,000+ just to look like you’ve got it together.
That’s what The Brilliant Brand Builder gives you. Before you consider an expensive branding agency, you need a system that helps you uncover the brilliance you already have — and make it impossible to ignore.
Your investment
Your investment: $1997
Lifetime access. Zero overwhelm. And no more second-guessing your brand.
Your options...
- Branding agency - 6+ weeks - $20,000+ - Polished, but not always the perfect fit
- The Brilliant Brand Builder - Self paced - $1997 - Strategic, aligned, repeatable - and feels like you
You’re not buying a logo. You're buying clarity, connection and room to move.
Bonus inclusions
To make your brand work even harder, you’ll also get:
- Instant access to The Content Marketing Master Guide (value $497) — so you can start building visibility and trust while your new brand takes shape.
You’re safe to say yes
This program is built for self-starters — but it’s not overwhelming. It’s broken into clear, bite-sized steps, so you’ll always know what to do next.
✅ Real frameworks — no recycled filler
✅ Templates and guides to make the hard parts easier
✅ Lifetime access — revisit anytime your business evolves
✅ 14-day money-back guarantee — if you’ve completed Module 1 and it’s not for you, get a full refund
No pressure. No risk. Just progress.
Now you have everything you need to build a brilliant brand
Ready to finally build the business you thought you were building when you started?
- Your brilliance communicated
- Weekly email support
- Tools, templates, and momentum
- Your
Apply now or book a free strategy chat with Leanne. Spots are limited — next cohort starts [insert date].
You don’t need more time. You need a better system. Let’s build it.
What to do next....
- Hit the button below.
- Complete your one time payment
- Get instant access and start building your brilliant brand today
Real world case study #1:
Tools as a subscription service
A global construction and tool systems business has been actively exploring equipment as a service / tool fleet management / subscription models for their tools, rather than only selling tools outright. They offer clients access to tool fleets under managed contracts.
It builds stickiness: once a business’s operations depend on these tools + service, switching costs are higher.
Lesson: It shows how a business can move from one-time sales (sell you the tool) to recurring contracts (you rent / manage the tool).
Real world case study #2:
From local yoga studio to global community
Before 2020, this yoga studio was a small boutique operating with 50 local members.
When lockdowns hit, they filmed their classes on Zoom, uploaded them to Kajabi, and turned the recordings into a $29/month on-demand video library.
Today, their recurring revenue from global members outstrips their local class income. They still run in-person retreats — but the online subscription model gives them year-round cash flow and reach beyond their postcode.
Lesson: A simple service can scale fast once it’s productised and automated.
Real world case study #3:
The tradie turned teacher with digital systems training
A couple of plumbers got sick of paperwork. Now their business sells online training and software setup packages for other trades and service businesses.
Their mix of DFY (done-for-you) setup, DWY (done-with-you) workshops, and DIY training courses gives them multiple revenue streams that run year-round.
Lesson: You don’t have to be “techy” to go digital — just solve the same problem you used to fix in person, with tools that scale as demand grows.
