The Business Fame Framework Checklist

Light up the market with your signature framework  

Simple-Powerful-Practical

Download the checklist and a build a business that can run without you.

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Create new revenue streams with your Bold Brilliance

Pinpoint what you do better than anyone else—so your offers stop needing explanation and start standing out.

Design Deeper Demand 

Match your expertise with what your market urgently wants—so your message lands and converts.

Set up your Secret Sauce 

Identify the unique features of your products and services that are hot buttons for your buyers.

Build your Brand Buzz

Craft a brand identity and style that can’t be copied—only remembered, trusted, and shared.

From overlooked and undervalued to the brand of choice

Build it once. Sell it often. Break free of the grind.

  • Reliably attract more of your ideal buyers
  • Command a premium price
  • Increase sales without discounting
  • Turn your method into digital assets
  • Prepare for a new level of delegation that enables team and system success
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Perfect for business owners who want to grow scalable revenue

We show you how to move from trading hours for dollars - to building a business that can run without you.

  1. Professional services: like accountants, engineers, insurers, advisors and coaches
  2. Personal services: such as health, fashion, lifestyle, auto services and organisers
  3. Creative services: like designers, stylists, artists, photographers and producers
  4. High tech services: such as robotics, defence, biotech, MedTech, AI, and advanced manufacturing
  5. Place-based business: like vets, auto services, hair & beauty, cellar doors and gyms
  6. Direct to Consumer (DTC) & ecommerce: such as boutique manufacturers, makers, traders and dealers

It’s time to build a business that works for you.

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What is the Business Fame Framework?

It’s where four power zones collide to create unstoppable brand momentum:

  1. Bold Brilliance – Your standout skill, strength, or perspective
  2. Deep Demand – The urgent needs that your buyers will pay to solve
  3. Secret Sauce – Your unique method or delivery that can’t be copied
  4. Brand Buzz – Your message, energy, and reputation working together

When all four are aligned, you have the starting point for a powerful signature framework. Done well, you'll become unmissable—and your framework becomes your most valuable business asset.

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Meet your strategist: Leanne Knowles

Leanne Knowles is the founder of Headswitch and a Business Growth Strategist with a background in elite sport, branding, and business model design. She helps service business owners and creative professionals scale their income and impact by building strong, standout brands powered by signature frameworks and smart strategy.

This checklist is part of the proven Business Fame Framework, developed through decades of experience helping founders go from overlooked to in-demand.

Let’s make your brilliance unmissable.

Download the Business Fame Framework Checklist and start crafting the brand that gets you seen, remembered, and paid.

Yes! Send me the checklist